WORK
Selected projects form our portfolio
AIA Zones is an AI-powered social platform that transforms personal profiles into intelligent digital identities capable of learning, communicating, and interacting on behalf of their users. Combining social networking, AI assistants, and personalized discovery, the platform creates new ways for people to connect with communities, creators, brands, and each other.
Operating range
Analysis and Research / User Experience design / Wireframing / UX writing / Design system / UI design
Key Responsibilities
1. Defined the visual direction of the product, translating the innovative nature of AIA Zones into a distinctive and scalable design language.
2. Designed end-to-end user flows and information architecture, defining how users navigate, discover content, interact with Zones, and manage their digital identity.
3. Designed the complete user interface for the app, covering all core screens, states, and interactions across the user journey.
4. Created and maintained a scalable design system, including design tokens, UI components, interaction patterns, and guidelines to support future product growth.
2. Designed end-to-end user flows and information architecture, defining how users navigate, discover content, interact with Zones, and manage their digital identity.
3. Designed the complete user interface for the app, covering all core screens, states, and interactions across the user journey.
4. Created and maintained a scalable design system, including design tokens, UI components, interaction patterns, and guidelines to support future product growth.
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