3D branding – pros and cons

3D composition by PXDX Studio

Every day, we are exposed to a large amount of information, catchy slogans, controversial images, complex graphics, and videos. It is challenging to create a 'WOW’ effect in us. To hold our attention for a little longer, a brand needs to provide an element of surprise and differentiation from others.

Company’s branding developed based on 3D elements may be helpful and worth considering when choosing a visual Company branding developed with 3D elements may be a helpful and worthwhile consideration when choosing a visual direction for a brand. However, it is essential to review the potential pros and cons of this approach.

PROS / Strengths of 3D branding

Visual appeal

Three-dimensional designs can be more visually appealing and engaging than flat, two-dimensional designs.

Expandable

Three-dimensional objects, once designed and refined well, allow for extensive, easy, and quick expansion and manipulation in subsequent stages. You can rotate models, change the camera angle, zoom in on details, expand the composition, adjust the color scheme, lighting, and create animations, among other things.

Increased engagement

3D branding can lead to increased customer engagement by providing a more interactive and immersive experience, such as through 3D animations.

Innovation

Incorporating 3D elements into your branding can showcase your brand’s innovation and creativity.

CONS / Weaknesses of 3D branding

Time

Designing and rendering 3D objects is often more time-consuming than 2D design.

Cost

3D branding may require more resources and investment than traditional branding, as it often involves creating complex designs and animations.

Technical expertise

Developing 3D designs may necessitate technical expertise and specialized software. It may be more challenging to find a 3D design specialist in the market than a 2D graphic designer.

Summary

3D branding can be an attractive solution for a brand’s visual direction, showcasing innovation and attracting attention. However, it’s important to keep in mind that its design and development require technical expertise, which can make it more challenging to maintain brand consistency at a high quality level.