Is 3D branding a temporary trend in digital design or a direction that will stay with us permanently?

3D composition by PXDX Studio

The use of 3D branding in digital design has become increasingly popular in recent years, and it continues to grow. I have considered several aspects that indicate this is not just a temporary trend.

One of the reasons for the growing popularity of 3D branding is the advancements in technology, which have made it easier and more accessible for designers to create 3D visuals. We are witnessing the emergence of more and more cloud-based 3D design tools in the market, such as Vectary, Morphi, Clara.io. This means that we no longer have to rely on tools installed on our computers with their system requirements and expensive licenses. These emerging cloud-based tools are often more user-friendly. Furthermore, there is a rising number of courses and schools teaching 3D design to children and teenagers. Given the speed of technological development and its increasing availability, we can anticipate even more sophisticated and realistic 3D branding designs in the near future.

Another significant factor is the rapid development of AI tools, such as Midjourney, which can already generate very complex 3D visualizations and are expected to continue improving over time.

It is also essential to consider the appeal and broad creative possibilities that 3D offers. It can provide a unique visual experience for the viewer/user of a digital product, helping a company stand out in a crowded marketplace. By incorporating 3D elements into branding, a brand can showcase its innovation and creativity, creating a more memorable and engaging identity. From a designer’s perspective, this is likely to lead to an increased demand for 3D visualization services.

Finally, the trend toward immersive experiences, such as virtual and augmented reality, also supports the use of 3D. As these technologies become more mainstream, we can expect even higher demand for 3D branding in the future.
In conclusion, while there may be fluctuations in the popularity of 3D branding over time, it appears to be a lasting trend in digital design. Its ability to create unique, engaging, and immersive experiences for audiences makes it a valuable tool for businesses seeking to establish a strong brand identity in the digital space.

For more information on the pros and cons of 3D branding, you can read this post: 3D branding – pros and cons