WORK

Selected projects form our portfolio

Product Type

e-commerce

Industry

CAD design / Enginering assets

Date of work

2021

Stage of project

COMPLETED

Papacad is an online service with CAD engineering concepts for download. It offers product designs such as: devices, machines and machine components for production and assembly plants and workshops.

Operating range

Analysis and Research / User Experience design / Wireframing / UX writing / UI kit / Website design / Key visual and logo design / 3D visualisations

Main goals

Rebranding the store to fit in with current trends.

Key visual

Target group are mainly engineering students and workers. Brand owner receives a lot of direct messages asking for advice. In creating the art direction we kept that in mind and decided to subtly draw inspiration from the Lego toy style, which is characterised by simple, technical building blocks in primary colours, while evoking pleasant associations. The resulting concept was a brand hero named Papacad, who is a friendly visitor who teaches and helps you find your way around the world of CAD design.